ABOUT lai
We're redefining what women should expect from activewear.
"Looks Good" Isn't good enough.
The idea for Lai began when Founder and naturopath Ashleigh discovered that many of the activewear brands she wore every day weren't aligned with the wellness values she lived by.
Movement is medicine. So surely the clothes we exercise and live in should be held to a higher standard, too.
Yet most women have little visibility into the materials, finishes, and chemicals used in the clothing they wear closest to their skin. At Lai, we believe women deserve better—better transparency, better materials, and better choices.
That's why we set out to create activewear that looks and feels like the pieces women already know and love, while prioritising bio-based materials, third-party testing for harmful chemicals, and consciously selected fabrics free from PFAS finishes, BPA-containing materials, and PVC coatings.
Because real wellbeing isn't about perfection—it's about making more informed choices, one step at a time.
The Lai Way
Every Lai piece is crafted using innovative bio-based materials, reducing reliance on fossil fuel plastics by up to 50% compared to conventional activewear. Made with OEKO-TEX® certified fabrics that are third-party tested for harmful chemicals, our collections feature consciously selected materials free from PFAS finishes, BPA-containing materials, and PVC coatings. Thoughtfully designed for women, Lai combines premium comfort, performance, and style with a commitment to better materials and higher standards.We are proud to say that our products are low-tox, no greenwashing, no underpaid labour and no support for unfair working conditions.
#GirlsWhoKnow
We're on a mission to empower women with the knowledge, tools, and confidence to make more informed choices about their health and wellbeing.
The #GirlsWhoKnow community is a space for women around the world to learn, connect, and grow together. Through expert-led education, honest conversations, and a supportive community, we're helping women better understand their bodies, navigate the wellness world with confidence, and raise their standards in every area of life.